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Naming a horse for a sponsor isn't too much different from naming stadiums in that manner. I remember when that started and I was quite saddened. Instead of the Jack Murphy Stadium its now like the Nabisco Stadium. But once again the barn names are usually personal and affectionate instead of cold and corporate. So unless the owner is only interested in making money off the horse its not really important what name gets put in papers and magazines. A rose by any other name would smell as sweet...
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